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The LEGO Ideas Research Institute kit featuring a female astronomer sold out the same day it was released on Aug. 1.
Lego, the Denmark-based toy company, has approved designs for a new collection titled “Research Institute,” an all-female line with characters such as astronomer, paleontologist, and chemist ...
It turns out that Charlotte was onto something: Shortly after going on sale, the $19.99 minifigure set is already sold out at the Lego store.
Photo/LEGO The words of a 7-year-old just might have been the final push needed to make a set of female scientist LEGOs a reality. In January, a letter to the company by a little girl named ...
Created by geophysicist Ellen Kooijman on Lego Ideas, the crowd-sourced design platform, the collection features three female scientists: an astronomer, a paleontologist and a chemist.
Lego can choose to green-light submissions that get 10,000 votes, and typically produces them as limited-edition items, according to Michael McNally, Lego’s senior director of brand relations.
“All right, Lego, maybe it’s not your job to dictate culture and produce female mountain climbers. But then don’t dictate culture by making female pretzel girls. Lego is modular.
Lego announced this week that it would be launching a new series of minifigures -- all girls, and all scientists. Helene Haga plays with Legos at the annual Lego Festival at the Technical Museum ...
Scientist Ellen Koojiman first submitted the idea for all-female LEGO set to the company’s website on 2012. She managed to get 10,000 supporters for her proposal, which was eventually turned ...
I have designed 12 female minifigure vignettes in total, and three will be in the Research Institute set. It will be up to Lego to decide if they want to produce the other vignettes as well.
LEGO has been criticized for its lack of female toys after a 7-year old girl wrote to the company earlier this year asking why only male toys got to do cool things. In her handwritten letter which ...
Months after a girl took the company to task for its female toy figures, Lego has released the Research Institute, a play set created by a "real-life geophysicist, Ellen Kooijman," the company says.
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