Now, any Lego fan can design a set, as long as they design it in the BrickLink Studio software, use a limited “palette” of 8,500 parts, and follow specific submission guidelines like “parts ...

If you’ve ever created a unique LEGO design and wanted everyone to see it, a new competition offers the chance to show off your work. Fans can design a LEGO set and submit it beginning Feb. 1 ...

This production model has inspired the Lego Group’s new design system developed by its in-house agency, Our Lego Agency (OLA) and Interbrand over the course of two years. The new identity responds to ...

On Wednesday, the Lego Group shared its results from the first ... Coates talked about how beta-testing products is an important aspect of the design and engineering process.

Lego has had a brand refresh / Lego Beyond its logo, Lego has embarked on a complete design refresh and evolved brand identity to give its comms a more coordinated feel across all aspects of the ...

LAST MONTH, LEGO SAID THE PROJECT REACHED THE 10,000 VOTES NEEDED TO MOVE ON TO THE REVIEW PROCESS. THEY’LL BUILD MODELS TO SEE IF THE DESIGN MEETS ITS STANDARDS. >> YESTERDAY, I SIGNED CONTRACT ...