This production model has inspired the Lego Group’s new design system developed by its in-house agency, Our Lego Agency (OLA) and Interbrand over the course of two years. The new identity responds to ...

And unlike the official single-seat race cars, Lego’s design fits two people. Lego created the dual cockpit specifically in order to accommodate each team’s driver pairs during the parade.

The Lego McLaren P1 is a marvel of engineering that ... car that behaved like a race car still seemed like an impossible design mission. Everything about this 2,690-pound marvel is hard to believe.

Lego has had a brand refresh / Lego Beyond its logo, Lego has embarked on a complete design refresh and evolved brand identity to give its comms a more coordinated feel across all aspects of the ...

On Wednesday, the Lego Group shared its results from the first ... Coates talked about how beta-testing products is an important aspect of the design and engineering process.

If you’ve ever created a unique LEGO design and wanted everyone to see it, a new competition offers the chance to show off your work. Fans can design a LEGO set and submit it beginning Feb. 1 ...

Now, any Lego fan can design a set, as long as they design it in the BrickLink Studio software, use a limited “palette” of 8,500 parts, and follow specific submission guidelines like “parts ...

LAST MONTH, LEGO SAID THE PROJECT REACHED THE 10,000 VOTES NEEDED TO MOVE ON TO THE REVIEW PROCESS. THEY’LL BUILD MODELS TO SEE IF THE DESIGN MEETS ITS STANDARDS. >> YESTERDAY, I SIGNED CONTRACT ...

They've tried, for a start, fashioning space dust into LEGO-like bricks and building with them. "Nobody has built a structure on the moon, so it was great to have the flexibility to try out all ...