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French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.

L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started 12 years by serial entrepreneur Gail Federici that is best known for its hero product called Dream Coat ...

Overall, Color Wow is thought to have sales slightly over $300 million and sources indicate the brand was looking for a $1 billion valuation. That would be in line with the most recent multiples of ...

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products. Haircare ...

Is Now”, the campaign talks about how hair color can play an empowering role in a woman’s life. It often marks the bold beginning of change, a visible expression of inner transformation.

50,000 shoppers are repeat buyers of L'Oreal’s Elvive Dream Lengths Shampoo and Conditioner set. Shop the growth-promoting duo for $19 on Amazon.

Become a Vogue Business Member to receive unlimited access to Member-only reporting and insights, our Beauty and TikTok Trend Trackers, Member-only newsletters and exclusive event invitations. L’Oréal ...

The beauty dealscape is heating up, with the world’s biggest beauty company getting in on the action again. L’Oréal has signed an agreement to acquire Color Wow, the hair care brand started ...