L’Oreal’s Colorsonic hair dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and at a fraction of the salon price.

French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.

PARIS (Reuters) -French cosmetics giant L'Oreal said on Monday it had signed an agreement to acquire haircare brand Color Wow, as it seeks to tap rapid growth in premium hair products.

L’Oreal’s Colorsonic Hair Color Device is on sale for just $99 for a limited time. Apple’s HomePod Mini and Sony’s InZone H3 gaming headset are also discounted.

L’Oreal’s Colorsonic hair dyeing device takes the guesswork out of coloring your hair at home, distributing dye to your roots at the touch of a button and at a fraction of the salon price.