21, with the caption, “me after [one] double rum and diet” accompanied by this random photo of James. It received over 24,000 likes and seems to have launched a meme format with infinite ...

But it's not just the unruly button up or Getty Image water mark that makes this picture so meme-able. It's James' smirk. It's the hand in the pockets. It's the energy emanating from the photo ...

In the photo, James looks straight into the camera with a smirk on his face, shoulders raised and hands jammed into his pockets. In its own weird way, the meme dominated the cultural conversation ...