The meme uses a photo of James wearing earbuds and sunglasses, looking focused. Famously, James was down 3-1 in the 2016 NBA Finals series, which was when the photo was taken.

Years after hilariously picking up and donning the lenses that had popped out of Wendell Carter Jr.'s glasses mid-game, LeBron James has finally shed a bit of light on his meme-spawning decision ...

James has managed to turn the viral meme, by all accounts a slight at him, into a marketing opportunity. In an ad for the mobile game, Royal Kingdom, LeBron was found hiding a phone in his book ...

"In 2021, I was tweeting playoff basketball — as I tend to do, this is a creative release, creative outlet. I happened to post a funny meme that got LeBron's attention. He ended up calling me," ...