The surge in popularity is attributed to the early arrival of summer, prompting more diners to seek a refreshing bowl of cold noodles to cool down, the company said.

Marugame Udon, which features a lively, theatrical kitchen, with all food being prepared and assembled to order in the exhibition kitchen, will open at The Village of Donki in Tamuning, Guam on ...

As cost-sensitive consumers are steering clear of rice after a price surge to record highs, restaurant chains and food companies are turning to noodles.

Japanese restaurants across the city import seafood direct from Tokyo fish markets for peak freshness, and make other ingredients from scratch, like springy textured udon noodles or fluffy shokupan.