Korean skincare is formulated by and for Korean skin, similar to how Western skincare is often tested on lighter complexions only, hence the rise of melanin-focused, A-beauty brands, like S’Able ...

Rice water has long been cherished in Korean, Chinese, and Japanese beauty routines as a natural elixir for glowing and ...

Skin whitening is a multi-billion-dollar industry and predominantly targets women of color in every region of the world. Find out more about the global market, the culture of colorism promoting it ...

If Korean skin care is any proof, taking care of your skin before it needs it will pay off in the long run. Prevention is always better, because, once the damage is done, it can be hard to recover ...

Sulwhasoo is the natural Korean skin-care beauty brand that's about to take over stateside. Find out why beauty enthusiasts are going crazy over its cushion makeup and why it's a better ...

Because my sensitive skin can often feel tight or dry, it’s great that this Korean beauty product doesn’t strip the skin of its natural oils. That said, the Medicube Exosome Ampoule is ...

If you’re looking for a more physical Korean body scrub that utilizes natural ingredients, Sarah Chung Park, founder and CEO of Landing International, a K-beauty B2B platform, recommends the ...

BB creams were brought to the U.S. in 2011 by Dr. Jart+, a Korean skin care brand, which launched two BB creams at Sephora shops. Today, Korean cosmetics is a billion dollar industry.