Gummy vitamins are marketed to fit every nutritional need. Research has found that, if you stick to a healthy and balanced diet, you may not need a daily multivitamin. But a recent study suggests ...

Gummy vitamins, those colorful, candy-like chewable supplements, are soaring in popularity and not just among children. While gummy vitamins were originally marketed to kids, adults are now their ...

And they're no longer just for kids. Global sales for gummy vitamins have exceeded $7 billion in 2022 alone, and even celebrities, like Kourtney Kardashian Barker, are getting in the game.

I could go on. A simple search for gummy vitamins on the CVS website turns up more than 50 results. This is the golden age of gummies, and that can seem like a great thing. Who wouldn’t rather ...

Nature’s Way is launching zero sugar versions of their most popular gummy vitamins as well as three new gummy vitamins. Nature’s Way unveiled zero-sugar versions of their most popular gummy ...

And so gummy vitamins, they look and often taste like candy. So marketing to children, it's just an easy go. Parents see it as something that's going to attract their children.

Imagine indulging in a piece of candy only to find out it’s chock-full of vitamins and nutrients. This is what the booming gummy supplement category promises, but is it too good to be true?

Gummy vitamins, while appealing with their taste and appearance, may not be as nutritionally effective as regular pills and can bring about health risks due to added sugars and other ingredients.

Making sure you get the right amount of daily vitamins can be difficult. Today, a booming multi-billion-dollar industry of gummy vitamins and supplements claims its products make it both easier ...