KFC has launched its "Kentucky Fried Comeback" campaign amid slumping foot traffic and increased competition at chicken chains.

Yum Brands on Tuesday reported disappointing revenue as its KFC and Pizza Hut restaurants suffered a dismal sales slump in the US.

In the competitive market of US quick-service restaurants, KFC’s latest campaign with Highdive is turning heads. “Obsession,” the brand’s bold new ad, is the first installation of a larger comeback ...

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