The Keebler company hired ad agency Leo Burnett Worldwide in 1968 to help revamp the company's image and boost sales. A few short months later, the first Keebler elf was born, formally known as J ...

Keebler E.L. Fudge Choco Vanilla Cookies will be available nationwide —so keep an eye out at your favorite grocery store. And remember, the sweepstakes runs through June 22, so don’t wait too ...

The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...

Although they look similar, Keebler confirmed that the new cookie's vanilla-flavored crème is part of what makes it a standout, as does the introduction of new elf shapes with characters like Joy.

The tree factory is also the home of Ernie the Elf, Keebler’s commercial mascot. Ernie the Elf was born when he was dreamed up in 1970, the same year of my own birth.