Get your fill of coloring cuteness with our collection of free printable kawaii coloring pages. We have kawaii food, kawaii ...

Ultra-cute as a lifestyle exploded throughout Japan in the 1950s and ’60s with artist Rune Naito, whose illustrations (and later, netsuke-style ceramics) of adorable girls and big-eyed animals ...

Kawaii culture wasn’t only crystallizing at that time, but also becoming big business. The 1980s were more than happy to follow suit, ushering in a plethora of cutesy idols, both male and female.

And kawaii style can be traced further back, the London-based Japanese animator Miki Kato argues in her 2002 essay, “Cute Culture,” to centuries-old Japanese aesthetic principles that prize ...