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From Hello Kitty to Pikachu, the country changed what the world considers adorable. But do these characters represent joy — or rage? By Ligaya Mishan Artwork by Hiroshi YoshiiKimiaki Yaegashi ...
The rise of Hello Kitty. At the end of World War II, Japan faced a reckoning. The country’s surrender in 1945 forced its political leaders to confront the consequences of the nation’s ...
In Japan, ‘cute’ is a big deal. Their own word for it, kawaii (“ka-why-ee”), is more of an ethos than an adjective. Shops and billboards are filled with big-eyed fluffy figures.
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