Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

Shoppers can still find the old-school basketball shoes available at retail price. Below is a detailed look and breakdown for online shoppers. The Air Jordan 3 "Rare Air" is still available online ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining ... than the 6-foot Iverson, whose ’90s signature ...

After a 5 year lull, two of America's most influential brands have teamed up again to create a capsule collection that ...

The Mavericks and Spurs surprised no one at Nos. 1 and 2, but things started to get a bit off-kilter when the Jazz went on ...