Michael Jordan said he promised Adidas he'd sign if they matched or exceeded Nike's offer: "They couldn't even come close" ...

Nike has only confirmed the DT Proto ‘92 “Black” will release in “Fall of 2025”. With what this shoe represents for both ...

Basketball and fashion have been intertwined forever. Basketball shoes have woven their way into everyday life, as being a ...

The Sixers legend whose Reebok sneakers defined basketball fashion of the 1990s, is pairing up with Shaquille O’Neal to ...

Shoppers can still find the old-school basketball shoes available at retail price. Below is a detailed look and breakdown for online shoppers. The Air Jordan 3 "Rare Air" is still available online ...

After a 5 year lull, two of America's most influential brands have teamed up again to create a capsule collection that ...

How Nike's Air Jordan line forever changed the landscape of sports marketing, creating a template for athlete-brand partnerships.

Nike has been a round for five decades. FN takes a look back at the celebrities, athletes and everyday people who helped to ...

In her new book “Make It Ours,” Robin Givhan examines the late Virgil Abloh’s rise from Chicago streetwear to a defining ...

LOS ANGELES (AP) — Shaquille O’Neal and Allen Iverson once clashed on the court in the 2001 NBA Finals, but now the basketball legends are joining ... than the 6-foot Iverson, whose ’90s signature ...

From Maine to Montverde Academy to Duke, Flagg has been building step by step to do exactly this: be the first pick in next ...