RODGERS WAS BORN nine years after the Beautymist commercial first aired, but he's familiar with it and the legend of Namath. At his first Jets news conference, he paid homage to Namath ...

FIFTY YEARS AGO, Joe Namath was in the backseat of a limousine, riding down Park Avenue on his way to film a TV commercial at a Manhattan studio. He was one of the most recognizable athletes in ...