Burrow, 28, has made fashion waves for an aesthetic that he doesn’t really label, preferring to keep it open-ended and mood dependent. “My sense of style varies day-to-day,” he says.

Joe Burrow is once again the cover star for Sport Illustrated. He graced the cover multiple times before for football, two editions while at LSU and one with the Cincinnati Bengals for a season ...

Kyle Smith—one of Burrow’s stylists who, in 2024, also became the NFL’s very first dedicated fashion editor—later says, with a laugh, that “Joe loves color in a way that I don’t.