JIF, part of Unilever’s home care portfolio, has launched its latest campaign, ‘JIF Messmaster,’ via REBORN. REBORN partnered with production company HAPPY and director Miles Murphy to bring ...

Unilever’s Jif has launched a new campaign showing Aussies that cleaning doesn’t have to be a chore, via Reborn and Mindshare. The announcement: JIF, part of Unilever’s Home Care portfolio ...

Transforming cleaning into absurd, tongue-in-cheek challenges. Australians are shown that cleaning doesn’t have to be a chore in new JIF MessMaster Campaign via creative agency REBORN.

For years, internet users have claimed that Jif-brand peanut butter once had the name "Jiffy." Dozens of TikTok videos have engaged with the claim. Videos posted to YouTube also exemplified the ...

Jif Canada wants to ensure brand loyalty through a text challenge. Text "Peanut" 1,300 times and receive a 1kg jar of Jif Creamy Peanut Butter. Leo Burnett Toronto created the work. The media buy ...

In today’s marketing milieu, unorthodox brand collaborations are wilder than ever. From Elf Cosmetics teaming up with Liquid Death on corpse paint to the quirky Crocs-Pringles mashup, it’s ...

JIF has launched peanut butter and chocolate flavored spread, combining the Jif Peanut Butter with rich chocolate flavor. “Jif Peanut Butter & Chocolate Flavored Spread combines the irresistible ...

Jif today (June 4) debuted "The Merger," a campaign that promotes the brand's new peanut butter and chocolate-flavored spread, according to details shared with Marketing Dive. The effort was created ...

Jif announced its "biggest flavor innovation" in almost 10 years Wednesday, May 1, releasing Jif Peanut Butter & Chocolate Flavored Spread. The latest concoction from Jif combines creamy peanut ...

J.M. Smucker Co. brand Jif is promoting its pairing potential with celery, an often-discarded food at viewing parties for live sporting events like the Super Bowl. Each year, Americans eat over 1 ...

Now that we know it’ll be the Kansas City Chiefs and San Francisco 49ers in the Super Bowl less than two weeks from now, the folks at JIF Peanut Butter are starting a campaign that urges snack ...