The human eye perceives color using three types of cones, but no natural light can stimulate just the the cones associated with medium-wavelength light in the visible spectrum. A new tool ...

Listen to more stories on the Noa app. The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern California. That small space ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade has only been seen by five people so far. It's described as a vivid blue ...

PSA for anyone who lives in cozy footwear: UGG’s Greenport Slide just launched in a brand-new Sugarplum shade, and it’s basically the color of your softest daydream. But here’s the catch ...

Carol Miranda paid a surgeon in Los Angeles thousands of dollars last year to permanently change her eye color from dark brown to hazel. Miranda, a now 49-year-old sales associate, had dreamed ...

Apple has stuck to muted colors for its recent iPhone "Pro" models made from titanium, and it offered a new Desert Titanium color for the iPhone 16 Pro, which also comes in Natural Titanium ...

"It makes them pop. If we didn't include dye in our product, everything would be this sort of creamy brown color," she said. "Adding color really makes things pop and it really makes things sell." ...

$18.99 Amazon $10.29 $11.99 Amazon $24.00 Amazon $7.69 The recession hair trend is really for those who want to continue to color their hair but don’t want to save by trying at-home dye kits.

The FDA also said it will authorize four new natural color additives in the coming weeks and fast-track the review of natural alternatives to synthetic food dyes such as calcium phosphate ...