The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Just days removed from winning a national championship, Ohio State quarterback Will Howard stepped into a very different spotlight, starring in a Dr Pepper commercial. If the reviews from his own ...

Coca-Cola Europacific Partners (CCEP) is set to launch a limited-edition variant of its popular Dr Pepper Zero Sugar line, named Dr Pepper Zero Sugar Cherry Crush. This new flavour aims to ...

With Q3 behind us, let’s have a look at Keurig Dr Pepper (NASDAQ:KDP) and its peers. These companies' performance is influenced by brand strength, marketing strategies, and shifts in consumer ...

A recent video shared by Ohio State quarterback Will Howard has social media in a chokehold, and not in a good way. On Friday, Howard took to his Instagram account and ran an ad for a partnership ...

Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar smoke and confetti, Howard had his answer ready: "Hell yeah, let's do it." Howard wanted to do something with the ad ...

But once that bar’s been cleared, brands are allowed to stay coy about their flavourings – which is why those Dr Pepper add-ins are such a closely-guarded secret.

In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on board, starring in a Dr Pepper spot that he posted to his ...

Howard's Dr. Pepper advertisement arrived after he led Ohio State to its ninth national title in 2024. The 6-foot-4, 235-pound quarterback completed 82 of 109 passes (75.3 percent) for 1,150 ...