Gyaru fashion is all about freedom and goes against traditional Japanese beauty norms. Many gyaru characters in anime are ...

Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you ...

TOKYO -- Chinese-style makeup is trending among Japanese teenage girls and women in their twenties, which is also turning a light onto brands from China's mainland and Taiwan. Makeup trends have a ...

Don Quijote. Mia Maguire. If you’re unsure where to start, Alessa recommends focusing on sun protection, skincare, and eye makeup—three categories Japan excels in. “Japan has such a variety ...

Read the original article on Purewow. It’s safe to say that K-beauty and skincare have everyone abuzz (including myself). Don’t get me started on the number of K-beauty shops in New York City ...

J-beauty has dominated the industry for some time, especially in the makeup categories. Shop the six best Japanese makeup brands ELLE editors and reviewers love.

Others say it’s the key to looking “youthful and refreshed.” The proof of this Clé de Peau Beauté eye cream is in the pudding, i.e., Stewart’s face. But, shoppers without a glam team on ...