In Japan, mascots typically play a major role in branding campaigns. But Miraitowa and Someity have been a subdued presence at the very event they were made for. By Mike Ives and Hikari Hida ...

Japan loves a mascot. Perhaps the most famous is Kumamon (くまモン), the bear that is Kumamoto Prefecture’s mascot, who became even more popular after the series of earthquakes that beset the prefecture ...

The mascots, which aren’t yet named, were chosen by children from over 16,000 elementary schools across Japan and overseas.

TOKYO, Japan (KTRK) -- It's not clear exactly what they are, and they don't yet have names, but we now know what the mascots look like for the 2020 Summer Olympic Games in Tokyo. Today in Japan ...

Mascots are big business in Japan. They're treated like celebrities and there's even a school in Tokyo where you can learn how to become one. So what skills do you need?

Dozens of state-funded cuddly mascots could be culled in western Japan after a local authority found the public doesn't recognise many of them, as managers look to rein in an obsession with ...

Giant kiwi mascots swaying to somber violin music stole the show at New Zealand Prime Minister Jacinda Ardern’s official welcome to Japan. The surreal clip of the “kiwi brothers,” dressed as ...