Love it or hate it, Jaguar's done a great job of getting people talking about the brand while it reinvents itself. The latest effort in that direction is getting its polarizing Type 00 EV concept ...

Well that got everyone's attention. Let's talk about the advert first: at the end of November, 30 seconds of colour-saturated, slightly dystopian video ricocheted around the world. It turns out ...

This, then, is it – Jaguar’s brave new world made real. We’ve seen the branding and we have, ad nauseam, discussed that advert. But now the talking stops, at least for a moment. The Type ...