Marketing Policy & Strategy. Values-driven, morally compliant marketing programs are essential for maintaining an ethical company culture. It's not enough for a business to assume that a strong ...

Yet, according to respondents to Marketing Week’s Career & Salary Survey, many marketing departments are restricted to solely the promotion or communication vector. Place is the P that marketers are ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role ...

Ulta's Marketing Strategy Taps Beauty's Role As Escape - 06/03/2025. Shoppers seek relief, not just routines, as the retailer's launches, events, and loyalty programs pay off.

The Marketing Scenario is a practical tool designed to help you make sure that you have a winning marketing strategy to support your brand. You will do a reality check on those dreams of success to ...

Be transparent, as customers smell marketing hogwash from 12 counties away. They’ll respect honesty more than your team’s feeble attempts at subtlety. - David Zybin , MarketMagnetix Media Group ...

Though not a checklist per se, the 4Ps that provided many of us our first framework of marketing can also serve as simple but meaningful checkpoints for assessing and, if needed, adjusting marketing ...

To succeed, organizations need the right marketing strategy, an intentional mix of tactics and best-in-class execution. But acquiring the talent to accomplish this is a financial commitment ...

What Diageo’s Formula 1 Strategy Can Teach You About Luxury Marketing. As consumer expectations evolve, luxury brands are redefining experiential marketing.

Manchester City Women started in 1988 and was one of the first Women’s Super League teams to go fully professional in 2014. Since then, women’s football has grown rapidly in popularity, visibility and ...

Lee Kum Kee’s global chief marketing officer Doreen Cheng has returned to DFI Retail Group as its marketing director for health & beauty, North Asia, and H&B own brand power brand, effective ...

How to Design an AI Marketing Strategy. What the technology can do today—and what’s next by Thomas H. Davenport, Abhijit Guha and Dhruv Grewal. From the Magazine (July–August 2021) ...