JCPenney launched a campaign, “Back-to-It,” that includes two new spots on cable TV and Hispanic broadcast channels, per details shared with Marketing Dive.

The president announced a fragrance line called Victory 45-47. Each bottle costs almost $250.

JCPenney showed off how to do a wedding on a budget as the world turned its attention to the multimillion-dollar nuptials of Amazon founder Jeff Bezos and Lauren Sanchez, according to a press release.

The "Yes, JCPenney" marketing campaign, led by CMO Marisa Thalberg, is breathing new life into the struggling retailer and getting people to take another look.

JCPenney seems to be, too. So the retailer pulled together a beautiful wedding in Venice, California, for a cool $10,000 -- and not a single water taxi, helicopter or sinister security team in sight.

JCPenney is set to close a Texas warehouse and lay off nearly 300 employees this year. JCPenney announced in May it will permanently close its Alliance Supply Chain facility in Haslet, Texas ...

The retail company plans to permanently shutter its Alliance Supply Chain warehouse in Tarrant County in North Texas.

Hold onto your shopping carts—JCPenney has a massive clearance event, and tons of must-have items are priced under $5! This is the kind of deal that makes you do a happy dance in your living ...

Amid national store closures, JCPenney revealed plans to lay off almost 300 Texas employees as it shutters its Haslet logistics center.

Nat Borchers, owner of Back Line Real Estate and former Portland Timbers soccer player, has big plans for the former downtown Salem JCPenney building ...