Second, is the explosion in the volume of ad creative. Whether generative AI, or just increasing personalization, expanding media outlets the number of ads being produced is skyrocketing.” ...

However, creative commercials don't matter if no one is paying attention to them. The problem with ads isn't that they're not creative enough.

Samsung Ads, the advanced advertising division of Samsung Electronics, debuts its new interactive advertising format, Creative Canvas —a one-stop shop for advertisers to drive consumer ...

Google Ads Creative Studio lets advertisers create hundreds of versions of a single display or video ad. Advertisers can customize ads for different audiences, locations, languages, or contexts.

Ads Creative Studio will unify tools previously found across YouTube, Display & Video 360 and Campaign Manager 360, and will be available in beta to Display & Video 360 customers at the end of ...

Google urges advertisers to transition creative workflows to third-party partners or alternative tools by March. Google will sunset Ads Creative Studio by the end of March 2025, shifting its focus ...

Stay ahead of the game with AI-powered creative search ads. Learn how to leverage the power of automation to improve the efficiency of your PPC campaigns.

The launch of Creative Lab shows that Spotify is ramping up its efforts to attract advertisers to the platform. This could likely be an attractive offering for marketers, as they’ll be able to ...

These tools will get smarter, meeting users where they are. Today’s creative often targets an ideal customer, but AI enables ads tailored to the right user at the right moment.

AI creative studio also provides unlimited storage, so that brands can have a breadth of creative assets ready for live campaigns. It is available in beta for select U.S. advertisers starting today.

There’s a connection between DEI and ROI. Research suggests that more than half (54%) of consumers don’t feel culturally represented in online advertising, making them less likely to purchase from ...

Adam Koppel, creative director, joined OpenAI from 72&Sunny about five months ago. Dane Vahey has been working at OpenAI for the past year as head of strategic marketing.