A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Ninety-nine and 44/100% pure—the commercials proclaimed. It was the soap that floated, but not anymore. Yet, Ivory soap decided on a formula change that altered this long trusted bar soap.

This iconic cake of soap invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and its "99+44⁄100% Pure."The original product ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...

Procter & Gamble announced last week that it had sold more Ivory soap, P. & G., Jap Rose, Camay, Chipso, Crisco and all other P. & G. products in the first three months of 1934 than in ...

Sheldon Rushton’s construction company moved a 440,000-pound Canadian building with the help of hundreds of Ivory soap bars.

Sheldon Rushton's construction company moved a 440,000-pound Canadian building with the help of hundreds of Ivory soap bars.

CINCINNATI (ENQUIRER) - St. Bernard Soap Co., a longtime contractor for Procter & Gamble that took over making iconic bar soap brands such as Ivory, informed workers this week and state officials ...

Real Estate A heavy building wouldn’t budge — so workers used 700 bars of soap The idea isn't new. Utah applied about 16 gallons of Dawn dish soap earlier this year to shift a bridge 110 feet ...

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: “It Floats” and it’s “99+44⁄100% Pure.” The ...