Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...

Procter & Gamble introduced Ivory Soap way back in 1879, and it’s always been a favorite in our household. But recently, the company chose to change the product, for reasons only they know.

Because Ivory Soap's taglines have remained consistent and endured for over a century and through generations of consumers, they've seeped into the subconscious, said, Placek.

This iconic bar of soap, with two weird claims to fame, has stuck around for nearly 150 years. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York ...

But the building wouldn't budge until it became slippery with soap, Rushton said. To help complete the project, Rushton's wife, Leanne, went to 15 stores to buy every bar she could find of Ivory ...

Since then, the company continued to make bar soap for P&G’s Ivory and Safeguard brands, but it also made soaps for rivals including Kao Brands, Colgate-Palmolive and Unilever.

By Parija Kavilanz, CNN Business Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap ...

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...