This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and it's "99+44⁄100% Pure." ...

Procter & Gamble introduced Ivory Soap way back in 1879, and it’s always been a favorite in our household. But recently, the ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

Advance Archive PhotosChristmas Basket Day at the Port Ivory P&G plant in 1929. Employees were also given profit-sharing benefits, making them â technically â part owners in the business.

CINCINNATI -- Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't an accident. Ivory's buoyancy has been used in marketing since the soap went on … ...

Procter & Gamble, seeking to prove that the consumer-products giant that invented Ivory soap and disposable Pampers diapers hasn’t lost its touch, has spent nearly a decade working on a new line ...

With the help of the Ivory soap, they glide over the massive steel track, on a path that is not as level as you might think. "We're climbing about six inches every hundred feet," says Matyiko.

“Heat and Dust” is being rereleased in a new 4K restoration. This review was originally published Nov. 9, 1983. Kevin Thomas reviewed films for The Times for nearly 50 years. “Heat and Dust ...

Procter & Gamble's storied Ivory soap saw an opportunity in post-recession frugal consumers: In an effort to save money, they didn't want to buy myriad soaps for different family members. So ...

Nick Saban addresses bathing in a lake with Ivory soap and not being scared of snakes The crucial thing is having soap that floats. By Alex Kirshner @alex_kirshner Jun 8, 2018, 8:20am EDT ...