A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

This iconic cake of soap, invented almost 150 years ago, has become a part of Americana largely by advertising its two strange merits: "It Floats" and it's "99+44⁄100% Pure." ...

CINCINNATI -- Procter & Gamble Co. is setting the record straight: It turns out Ivory soap's ability to float wasn't an accident. Ivory's buoyancy has been used in marketing since the soap went on … ...

Procter & Gamble introduced Ivory Soap way back in 1879, and it’s always been a favorite in our household. But recently, the ...

Advance Archive PhotosChristmas Basket Day at the Port Ivory P&G plant in 1929. Employees were also given profit-sharing benefits, making them â technically â part owners in the business.

Procter & Gamble, seeking to prove that the consumer-products giant that invented Ivory soap and disposable Pampers diapers hasn’t lost its touch, has spent nearly a decade working on a new line ...