Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...

Because Ivory Soap's taglines have remained consistent and endured for over a century and through generations of consumers, they've seeped into the subconscious, said, Placek.

This iconic bar of soap, with two weird claims to fame, has stuck around for nearly 150 years. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York ...

Procter & Gamble introduced Ivory Soap way back in 1879, and it’s always been a favorite in our household. But recently, the company chose to change the product, for reasons only they know.

Procter & Gamble announced last week that it had sold more Ivory soap, P. & G., Jap Rose, Camay, Chipso, Crisco and all other P. & G. products in the first three months of 1934 than in ...

A bar of soap, invented almost 150 years ago and still selling in stores today, has become a part of Americana largely by advertising its two strange merits: It floats and its “99+44⁄100% Pure.” ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you'll find an Ivory Soap bar, or a pack of 10 bars for under ...

By Parija Kavilanz, CNN Business Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap ...