The story that Procter & Gamble had always offered was that the "floating soap" was the result of an accident: Perhaps Ivory's most famous feature — its ability to float — was the result of an ...

"The original product is a no-frills, plain white, mild-scented bar soap with the name "IVORY" etched into it in the script. Impressively, it has stayed exactly that way for 143 years -- barring ...

Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers, and chances are you’ll find an Ivory Soap bar, or a pack of 10 bars for under ...

An advertisement for Ivory Soap from Procter and Gamble, circa 1879. Walk into a Walmart, Target, any drugstore chain in your neighborhood or a corner bodega for New York City dwellers ...