Procter & Gamble Co. is coming clean about the history behind Ivory soap, saying the product's ability to float wasn't discovered by accident. The company has used the slogan "It floats" to ...

In the nondeodorant bar soap category, Unilever's Dove brand held 35.3 percent of the market, with Ivory at 5.8, down slightly from 2009. Ivory also has branded body washes, dish and laundry ...

Procter & Gamble introduced Ivory Soap way back in 1879, and it’s always been a favorite in our household. But recently, the company chose to change the product, for reasons only they know.

Melissa McCarthy Named Brand Spokesperson for Ivory Soap. The Emmy-winning "Mike & Molly" star also will host "Soap Dish," the brand's new online social community on Facebook.