The meme stems from NSYNC's 2000 smash hit "It's Gonna Be Me." When singing the titular line in the song, Timberlake annunciates the word "me" as "May." According to a 2016 article from E!

According to the database KnowYourMeme, the "It's Gonna Be May" trend originated in 2012 and continues to make the rounds every April 30 in the form of photos, videos and animated GIFs. The meme ...

'N Sync member's Joey Fatone and Lance Bass talked to TODAY.com about the "It's Gonna Be May" meme that continues to go viral 25 years after the song "It's Gonna Be Me" released.

In just 7 years, Peanut the Squirrel went from being an anonymous street rodent, to a famous influencer, to a billion dollar cryptocurrency. His story is a parable of the modern attention economy.