The cat’s out of the bag: Jaguar has unveiled a new logo that emphasizes its posh pronunciation as it transitions into a “new era” that emphasizes its all-electric vehicle lineup.

Walmart last tweaked its logo in 2008, when it dropped the star used between Wal and Mart and combined the words into one. The new identity was tied with a period of slumping sales for the company ...

Walmart unveils 'modern' new logo. The internet can’t see the difference. Gabe Hauari USA TODAY 0:00 ...

A logo that looks “close enough” to an existing trademark can still be rejected. Search multiple databases, not just the USPTO, and consider hiring a professional search firm for valuable logos.

It is very much possible to have style without having a substantial budget. I did not have to spend a fortune to create a logo that translates the iconography of my industry into an icon in its ...