In a growing market for technology that measures TV audiences, sometimes it helps to extend your yardstick iSpot.tv, one of a number of ad-tech upstarts vying to challenge Nielsen in the ...

With the acquisition, iSpot will add set-top box data from 16.6 million homes to its smart TV data footprint, bringing iSpot’s total available TV device footprint to 82.7 million. The combined data ...

Examining consumer response to commercials, also known as “attribution,” is seen as critical. As the linear TV audience has dispersed among streaming video and many other methods of ...

With the acquisition of the AMC Networks CEO's company, iSpot will add set-top box data from 16.6 million homes, bringing its total available TV device footprint to 82.7 million.

iSpot’s acquisition of 605, its largest to date, will expand its smart TV data by adding set-top box data from 16.6 million homes, increasing its total TV device footprint to 82.7 million.

Goldman Sachs has agreed to invest $325 million in ad measurement and analytics company iSpot.tv, the investment bank said on Wednesday. iSpot, which measures the effectiveness of TV ads on linear ...