They went into the store together, and maybe I shouldn't be surprised that Nala went straight for the Simba plush — given her name is from The Lion King, it's only appropriate.. And just like a ...

The brand has been busy promoting its “Doctor Love Lion” toy, who is decked out in a robe while pouring champagne. Build-A-Bear. There’s also a “Buns” T-shirt which reads: “Don’t ...

If you thought Build-a-Bear was only for kids, think again. They’ve introduced a line of stuffed animals that’s for adults, just in time for Valentine’s Day.

Build-A-Bear's strategy of selling experiences drives profitability. I believe that the company is positioned for profitable growth in the future. See more on BBW here.