Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

Prefer something more subtle? Here’s further proof that Emily Ratajkowski is a fan of the honey brown hair color aesthetic. “Ask for a warm brown all-over color with a copper gold glaze over ...

Below, we have the ash-brown hair color inspiration you'll want to screenshot before your next salon appointment and the tips you'll need to pull off the trend. If your brown hair is on the ...

The key to nailing mocha brunette hair is to feature a blend of warm and cool, caramel-esque tones that sparkle in the autumn sunlight, says Blean. “This isn’t a flat brown color,” she tells ...

The Pantone color of the year is also the perfect summer hair color. “Mocha shades are another favorite for people who have ...

This is because dyed brown hair can fade faster than lighter shades (because color is deposited into hair, not stripped from it, meaning there's stuff to wash out), and those darker hues can get ...

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To maintain your look outside of the salon, the best shampoos for color-treated hair can be a not-so-secret weapon in the battle to preserve your highlights or all-over color. “Look for sulfate ...