The Inverted Pyramid is used in journalism to hook readers and create more engaging articles. Learn how to use it in SEO copywriting. Effective SEO copywriting requires not only a deep knowledge ...

She died in 1903 and is buried near Hickock. I admit that this story doesn’t strictly adhere to the inverted pyramid structure, but the “item … item” lead is as old as Don Fry’s ties.

The inverted pyramid and trapezoid have a lot in common — just as those two stories do. The news comes first. Why readers should care is high up. How they did it is in the middle.

The inverted pyramid structure isn’t a new invention, but businesses that haven’t yet taken advantage of this way of thinking might not realize what they’re missing.

Organization (the Inverted Pyramid) People have a tendency to tell stories chronologically. Newswriting style is not chronological. The inverted pyramid turns storytelling on its head. Picture an ...

The small tip of the inverted pyramid is the bottom of the article. The information that’s there would be nice for the reader to know, but not crucial for their overall understanding of the ...