Before coming to San Francisco, Insook never worked a day as a florist. Today, she's been selling bouquets for 45 years. But not for long.

Ink & Ivy's small space is filled with a wide genre of books and gifts, and the owners are taking a leap of faith.

After over a decade of working as an event florist, Kaylyn Hewitt was offered a more personal design challenge—creating the ...

Artha DeRuyter is the founder of On the Water Floral in Wrangell. It's been a brick and mortar shop for about a year, but ...

Erin Barzen has been pushing petals her entire life, starting when she was a little girl gifting her mom hand-picked dandelions. Today, she owns a 16-acre flower farm and floral business in Carnation, ...

Spring is the perfect time to add a new dramatic play station, and this flower shop dramatic play is the perfect spring ...

To reach key markets, it’s essential to deliver flowers perfectly, ensuring they arrive fresh and ready to be celebrated.

The goal of any flower shop is to have the least amount of Valentine’s products left as they can. Niki Brose, owner of Flower Central, said she determines how much to order based on the day of the ...

“I already got her a few things that I gave her a couple days ago,” he said.

Fresh flowers should last at least a week, but with proper care, you may be able to keep them looking perky for as long as 10 ...

Claudia Mustur, owner of Kolibri Flower Lab, recounted how she started her floral venture with a flower truck painted pink.