One of the vulnerabilities built into the heart of every business owner is the tendency to believe fast-talking internet marketing gurus and slick, hyper-polished sales gurus. It’s not that ...

Move over print ads and direct mail: Internet marketing is the new trend. Digital marketing accounts for 56% of total marketing spend, and the industry as a whole is expected to reach over $786 ...

Intel, Google and marketing gurus ... After all, the bottom line of the Internet is that you're just one-click away from oblivion, so who cares about your technology—marketing is all.

Because Internet direct marketing typically requires the user to respond in some way (clicking a link, entering a code, etc.), advertisers obtain useful data that shows the strength of a campaign.

With over a decade of marketing know-how, Kernez is dedicated to teaching other’s the essentials of digital marketing in a digital age. With his extensive knowledge, strategic mindset, and ...

These days, viral marketing is inescapable—and in turn, increasingly jaded internet users have become more adept at spotting it. Some of the more successful modern viral marketing campaigns tend ...

15 Strategies for Successful Law Firm Internet Marketing. Though there are limitless strategies that can be applied to law firm internet marketing, some are more effective than others.

E.T. may not be able to phone home anytime soon, but the lovable alien may be able to send e-mail--if a draft proposal released this week for an interplanetary Internet takes flight. Described as ...