Kantar study has revealed how India's Gen Z is reshaping news consumption. They want news that is trustworthy, emotionally ...

Digital outdoor advertising is also merging with social media trends to craft immersive experiences that captivate audiences in new ways. These ads turn passive viewers into active participants by ...

You might think, "But my content is already interactive – I always post pictures!" Here's the truth: In 2015, images alone just don't cut it. For years, social media experts have cited the ...

In 2023, a social media influencer named Caryn Marjorie created an AI twin called CarynAI, which enabled fans to have one-on-one voice chats as if speaking with Caryn directly.

AI has been reshaping the social network game to a whole new terrain. We've outlined the best social media AI tools to help you get ahead of the game.

The iGaming industry is rapidly transforming, with much of its evolution driven by the adoption of social media features. As online gaming grows, it increasingly mirrors the interactive, personalized ...

Critics and academics view interactive media as low art as they reside on a pedestal, forced to look down their noses to even see the medium. Video games have always been on the periphery of critics — ...

In today’s digital-first landscape, social media plays a critical role in shaping audience engagement, brand perception and customer relationships. For communications and marketing professionals ...

In the weeks before last fall’s election, shares of Trump Media & Technology Group spiked as traders bet Donald Trump would return to the White House and make Truth Social the platform for ...

Embrace the power of social media, and your brand's growth journey may know no bounds. All it takes is for one video to go viral, and your product could sell out.

NBA Take-Two Media will include a “reimagined” 2K League that will blend gameplay and storytelling, and feature “NBA teams and players, celebrities, creators, and fans,” the companies say.