Use the brand’s strategic imperatives or pillars as guardrails for the omnichannel plan, and to help focus efforts on the beliefs / behaviours the strategy is looking to drive.

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MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual ...

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Minnesota-based B&F Fastener has rebranded as BFirst Industrial, reflecting expanded services and a customer-first mission following the company's acquisition of Northern States Supply.

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Local news coverage of Ramona Sentinel. Featuring local news and events, discussions, announcements, photos and videos.

The University of Pennsylvania's independent student news organization.