LinkedIn’s move is based on research showing that 77% of B2B marketers in India consider the first day of a campaign as ...

LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience. This guide will walk you through everything you should know about Message Ads ...

One rather large differentiator of LinkedIn is the detailed information users provide about themselves. This helps marketers target their ads very precisely. For example, you can aim your ads at ...

Make paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI. The post 3 ways to get more from your paid social ad spend appeared ...

LinkedIn ads work—but they ain't cheap! Luckily, ad expert AJ Wilcox has a few tricks up his sleeve to lower costs, target your ideal prospects, and boost response. Improve your LinkedIn ROI with this ...

In response to the complaint it received in February, the EC wrote to LinkedIn to request further information on how it might be enabling targeted ads based on sensitive personal data such as race ...

Search Engine Land » PPC » LinkedIn Message Ads: Everything you need to know Share LinkedIn Message Ads are a powerful tool for B2B marketers looking to directly engage with their target audience.