According to this formula, Prime Video captured the largest market share of any streaming service at 21%. Netflix followed with 20%, followed by Max (13%), Disney+ (12%), Hulu (10%), and Apple TV+ ...

During the fourth quarter of 2024, Apple’s streaming service accounted for 7% of the market share in the US. That’s down from 8% in quarter three, but much better than the 3% share in had in 2021.

New research indicates that Roku remains the top connected TV (CTV) streaming device in North America ... also found Roku on top in Latin America with a 50% share of what Pixalate calls Market Share ...