While honing the narrative and message behind your logo should of course be your primary concern, research suggests that your logo’s design–and specifically its colors–have more bearing on ...

Color also heavily influences purchasing decisions, as does typography. Moreover, design is capable of not only inspiring a purchase from the targeted consumer but also creating a ripple effect: "A ...

Colors are probably the most obvious way that design varies across cultures (a theme that came up in our interview with Frog Design about designing for China). But the funny thing is that for most ...

This clever color wheel reveals how different languages explain the color spectrum, whether in three words or more than 60 words. By Colin Lecher Published Dec 12, 2012 8:00 PM EST Get the Popular ...

The infographic breaks down the rainbow and explains emotions associated with each hue, as well as in which industries each color is popular, and in which industries each color is not recommended. For ...

Netflix unveiled a new app logo this week: a simple “N,” made with a red band that folds over itself like a strip of celluloid film, or maybe a red carpet. However you interpret the new ...

These and 10 other design-minded companies grew 299 percent between 2003 and 2013. That’s according to a report from consulting firm Motiv Strategies and the Design Management Institute.

How Newton, Goethe, an Ornithologist and a Board Game Designer Helped Us Understand Color A new exhibition at the Cooper Hewitt Design Museum explores the kaleidoscope of figures who shaped color ...