The Shoe House stands as a testament to American roadside attraction history and Pennsylvania’s particular brand of ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

Talent management agencies like Pocket Aces and OML are building analytics tools in-house to gain better control over influencer data and cut costs. .But this shift threatens software platforms ...

As global investment in influencer marketing continues to rise, so too does the pressure on marketers to prove its value and to strike the right balance between giving creators freedom and maintaining ...

Himalaya Wellness is shifting its marketing strategy to digital-first, with over 60% of its personal care budget now online. According to Ragini Hariharan, the company is also embracing influencer ...

A mom is being blasted online after allegedly staging a beach day with her daughter for content — and leaving right after snapping the perfect shot.

Why This AI Influencer Earns 40 Times More Than Its Human Counterparts A recent report shows a Brazilian retailer’s AI mascot could generate millions of dollars on Instagram.

Mia Zelu uploaded an Instagram carousel of herself seemingly at Wimbledon; however, the post isn't what her nearly 200K followers think because she's an AI-powered social media influencer.

Meet Mia Zelu, a synthetic social media star who has amassed over 150,000 Instagram followers by sharing sexy pics of herself at various tennis events and elsewhere.

Mia Zelu — the artificial intelligence bot who fooled thousands with her fake Wimbledon posts — underscores how quickly engaging with social media influencers can lead to potential brand ...

‘Influencer’ who went viral at Wimbledon is actually AI Mia Zelu looked every inch the tennis-adjacent celebrity except for one detail: she didn’t exist ...

Influencer divides opinion with video swimming in murky-looking sea foam after claiming there had been a raw sewage spillage ...