It's not just a spend. It's an investment.Influencer marketing is a strategic partnership between brands and online influencers who wield immense power on social media. Here are three compelling ...

Influencer marketing has emerged as a potent weapon in a company's arsenal, offering a unique set of benefits that address the challenges of the modern sales landscape.

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Other parts of the creator industry have struggled to attract buyers or perform on public exchanges.

How influencer marketing is making its way over to Threads, from cross-posting to Instagram to affiliate links By Sydney Bradley , Shriya Bhattacharya , and Marta Biino ...

Influencer marketing is certainly nothing new, but it is reaching a fever pitch and, in fact, the industry has increased by nearly $20 billion in the past seven years.