Examples: ON Running x Elmo – Capitalized ... There’s nothing wrong with spending more on influencer marketing. But without strategy or soul, it becomes just another volume game.

Whether they’re targeting individual consumers or companies, B2C and B2B marketing are no longer as different as we once thought.

The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

"We see AI as a transformational tool helping us unlock speed, scale, and smarter decision-making across our organization and in-house agency... What used to take weeks of traditional research and ...

Hailey Bieber may have already achieved the unprecedented with the runaway but stable success of Rhode — but the 'billionaire ...

Amid a deluge of over 15,000 available tools, marketers today grapple with complexity, data silos, and the challenge of ...

Or maybe Grok’s willingness to spout controversial fringe theories is a reminder to everyone about what AI is, and what it is ...

The cryptocurrency sector is advancing swiftly, making it more difficult to garner online attention. Whether launching a new ...

The high-profile “Sad Beige Lawsuit” has ended between two prominent social media influencers, which begged the question, can you protect a ...

CVS is reportedly offering staff rewards like bonuses and pizza parties to increase vaccination rates, amid slowing demand ...

As attention spans shrink, influencers are finding it harder than ever to sustain viewers' interest long enough to turn them ...

Good afternoon, ladies and gentlemen. I would like to welcome everyone to The Gap, Inc. first quarter 2025 Earnings ...