IMG Licensing has been appointed as ESPN’s exclusive global licensing agency, with the iconic sports brand looking to expand its consumer products and ...

Fashion e-commerce platform Myntra achieved a significant milestone with its Ultimate Glam Clan programme surpassing 5 ...

The article provides insights on older consumers and their exposure to social media influencers. Jeff Weiss, CEO of Age of ...

A viral moment played out in Nigeria as TikTok star, Noel Robbinson, known for expressed disappointment over being ignored by ...

According to a recent EY report, India’s creator economy is expected to grow from Rs125 billion in 2024 to nearly Rs500 ...

Anthony Nghayoui has been appointed to lead Creo, which now looks after influencer marketing capabilities for OMG in MENA.

In today’s digital-first world, a strong online presence is essential for any business looking to grow and compete. Whether ...

Myntra's Ultimate Glam Clan, a shopper-creator program, surpasses 5 lakh signups, driven by Gen Z. The program empowers users ...

Bineet Jain, Category Head of Digestive Health at Haleon India, dives deep into the brand’s evolving strategy, distribution footprint, and approach to consumer engagement.

Ucore Rare Metals (TSXV: UCU) (OTCQX: UURAF) has initiated a series of investor awareness and marketing agreements aimed at expanding its visibility ...

Optimize for social search. Treat social like part of your SEO strategy. That means optimizing captions, hashtags, geotags, ...