There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, Ogilvy and others.

B2B brands worldwide are embracing influencer marketing as one of the most cost-effective and time-efficient, yet impactful marketing strategies. Read more here!

An analysis of over 17,000 influencer marketing campaigns reveals that nano- and micro-influencers delivered engagement rates of 2.71% and 1.81%, respectively, compared to mid-tier influencers' 1.24%.

Philip Davis and Aris Yeager are the founders of Storytime, a mobile app featuring a marketplace that connects local food influencers with restaurants. The idea came from their frustration with how ...

This is the focus of LinkedIn’s latest B2B Marketing Benchmark report, which incorporates responses from 1,500 B2B marketing leaders to dig deeper into th ...

You`ve planned the perfect post, but are you posting it on the platform your audience actually uses? Venelize de Lange from media update breaks down social media demographics so you know where to ...

As with marketing in general, email marketing has many stages, and each step along the subscriber journey requires different tactics. An infographic (below) from GetResponse explores what that funnel ...

Body positive influencer Clara Dao said she lost over 500,000 followers after getting breast implants, opens up about journey to self-love ...

A deep generational divide is widening, with social media now the second most sought-after medium for news.

The latest news and updates on influencer marketing for industry professionals.

Will Maginness quit AFL to become a vet. Now he’s turning 135,000 Instagram followers into a growing dog food company with a potential $20 milllion valuation.