Influencer marketing ROI works much the same way. Without including influencer KPIs into broader marketing conversations, you risk going in a different direction from the rest of your marketing team.

You’ve just tapped into influencer marketing. According to The Shelf, sharing your content through influencers in your industry increases conversion by at least a 3x-10x higher rate.

A full 79% of B2B marketers say influencer marketing will grow in importance for their business over the next 12 months. That's according to a report from Top Rank Marketing, which was based on data ...

Influencer marketing, often thought of as a single strategy, encompasses a variety of campaign stratagems. Specifically, there tend to be three distinct types of influencer marketing campaigns: brand ...

It's not just a spend. It's an investment.Influencer marketing is a strategic partnership between brands and online influencers who wield immense power on social media. Here are three compelling ...

CreatorDB 4 Common Influencer Marketing Pricing Models Not all influencer deals are structured the same way. The right compensation model depends on the campaign goals, KPIs, and budget. Here are ...

By building trust. As influencer marketing becomes saturated with branded content on apps like Instagram and TikTok, consumers feel fatigued, with 48 percent reportedly losing trust in influencers.

They’d run a six-month marketing blitz—complete with influencer marketing campaigns, cultural marketing stunts, out-of-home advertising, and event activations—in a particular U.S. city.